Certified Public Procurement Officer (CPPO) Practice Test 2026 - Free CPPO Practice Questions and Study Guide

The term that describes a seller pricing strategy where prices are defined by the range of products offered is market-oriented pricing. This approach focuses on setting prices based on the overall market landscape, considering the variety and breadth of products available to customers. Market-oriented strategies allow businesses to adapt their pricing in response to competitors' pricing, consumer demand, and the different tiers or categories of products they provide.

In this scenario, the seller considers not just the direct costs of each product but also how the various offerings fit into the competitive range, ensuring that their pricing aligns with market expectations and consumer perceptions. This strategy promotes flexibility and responsiveness to changes in market conditions, allowing a company to maximize its market share across different product lines.